RFP: Content Production Consultant
About Tutu Luxury
Tutu Luxury is a premium chauffeur and executive transportation company providing luxury mobility solutions for individuals, corporates, diplomats, and high-profile clients across Ghana and the wider West African market.
Our mission is to redefine luxury transportation by delivering exceptional service, comfort, reliability, and a world-class customer experience.
As part of our continued growth and brand development, Tutu Luxury is seeking an experienced Content Production Consultant to support the development of high-quality, engaging, and strategically aligned content across our digital platforms.
The consultant will be responsible for transforming brand stories, services, experiences, and customer moments into compelling visual and written content that strengthens brand perception, drives engagement, and supports business objectives.
Purpose of the Engagement
The purpose of this engagement is to establish a reliable content production partnership that will:
- Elevate Tutu Luxury’s digital presence
- Strengthen brand awareness and preference
- Showcase the premium nature of our services
- Increase customer engagement and inquiries
- Support marketing campaigns and business growth initiatives
- Build a consistent library of high-quality brand assets
Scope of Work
The selected consultant will provide end-to-end content production services, including planning, production, and delivery.
A. Content Planning
The consultant will work with Tutu Luxury’s marketing team to:
- Develop monthly content production plans aligned with marketing objectives
- Recommend content themes, formats, and storytelling approaches
- Create production schedules and shoot plans
- Identify opportunities for brand storytelling
- Advise on trends, formats, and best practices for social media content
B. Photography Production
Responsibilities include:
- Professional lifestyle photography
- Fleet photography
- Service experience photography
- Corporate and executive travel photography
- Event and activation coverage
- Client experience moments (where applicable)
- Behind-the-scenes brand storytelling
Deliverables may include:
- Social media-ready images
- Campaign assets
- Website imagery
- Marketing collateral photography
- Brand library assets
C. Video Content Production
The consultant will create video content, including:
- Short-form content
For platforms such as Instagram, TikTok, LinkedIn, and Facebook:- Reels
- TikToks
- Short promotional videos
- Service highlights
- Customer journey stories
- Lifestyle content
- Educational content
- Long-form content (where required)
- Brand videos
- Corporate videos
- Service explainers
- Campaign videos
- Production requirements include:
- Concept development
- Scriptwriting/storyboarding
- Filming
- Direction
- Editing
- Motion graphics (where required)
- Sound design
- Final delivery
Evaluation Criteria
Proposals will be evaluated based on:
- Relevant experience and creativity (30%)
- Strategic thinking and approach (25%)
- Alignment with Tutu Luxury’s vision (20%)
- Cost-effectiveness (15%)
- Client references (10%)
Submission Instructions
Send all proposals and queries to:
Email: marketing@tutulux.com
CC: hr@tutulux.com
Non-Disclosure Clause
All materials, ideas, strategies, and intellectual property shared as part of this RFP are strictly confidential and may not be shared or used for any other purpose beyond this proposal. Responding consultants/agencies must agree not to disclose or reuse any proprietary information provided by Tutu Luxury without prior written consent. By responding to this RFP, consultants/agencies acknowledge and accept this non-disclosure requirement.